Monday, May 11, 2009

I love/hate you

It’s funny how we can feel such a personal connection with TV shows, commercials and advertising. And it’s something that I, an aspiring journalist, have come to appreciate.
Journalists succeed when we make our audience feel a certain way. For better or for worse, we want you to believe in whatever it is we are "selling."

But when it comes to advertising, underneath those moving pictures and the soft glow of the screen, it’s are a marketing machine. An empty shell of promised dreams. Only desiring 1 thing. My attention and my money. They want us to buy what they are selling.

So hard truth is that we are not very different in that we desire the same things.
And that is what I love/hate about you.

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